Broker Check

2555 Townsgate Road
Suite 300
Westlake Village, CA 91361

RICK NORKIN, CLU

(805) 370-1444

 

Our Process

We use a systematic approach to making investment recommendations.

Evaluate Risk Tolerance.  Many clients feel that asking them to define their risk tolerance is like them to explain astrophysics.  Personal interviews and traditional questionnaires may help but they lack context.  We think we have a better way

For an investor to really understand the meaning of risk there needs to be context of the risk assumed for the return earned.  We provide context by using an interactive tool with leading scientific theory to objectively pinpoint an investor’s Risk Number®. 

Using this tool, we ensure that your portfolio aligns with your investment goals and expectations and help our clients understand the correlation between the two. 

Analyze Investment costs.  How much of your investment gains are lost to fees and costs?  What are your investments really costing?  Did you know that the prospectus may not disclose every expense you are paying?  Other expenses and costs to consider may include trading costs, opportunity costs and taxes.  We have a licensing arrangement with www.personalfund.com, an independent firm that thoroughly analyzes mutual fund costs and expensesBring us your statement and let us show you the net return you are earning after ALL expenses. 

Optimize Social Security.  Deciding how and when to claim Social Security can be complicated to understand.  A poor decision may result in the loss of $100,000 or more in lifetime benefits.  As a part of our process we will provide you with an analysis to help you optimize your social security benefits.

Financial Projections.  How can you take a trip without a map (or a GPS)?  Our planning software charts a map to your goals.  Are you on track?  If not, how do we re-calculate?  We integrate your goals, investments, Social Security and other factors and provide an objective analysis to illustrate how to achieve success.